Since the so-called mad Guys age of advertising that instigated a flood of mass advertising, marketing communications have experienced tremendous changes concerning presentation and customer experiences. With the development of digital signage, the paradigm has changed from promotions to immersive and personalized experiences for customers. It focuses on engaging clients after grabbing their attention. Increasingly, organizations are leveraging the latest developments in the digital sign industry for informing, engaging, and entertaining clients. In this respect, they are always trying to create useful content.
But even compelling content requires an electronic device to make it all happen-securely, reliably, and with cheap quality. That is why looking for digital signage media players is one of the main aspects of the electronic media puzzle. The most recent crop of media player technology is enabling richer experiences. Some key trends to be viewed in this domain are:
Real-Time Content Streaming
Integrating rich media and real-time content streaming creates a dynamic cloud based digital signage. Digital signage technology acts as a demonstration platform ideally suited to sharing immersive content on embedded-graphic devices using IP. From live video streaming to audio content, there are lots of possibilities to be explored within this domain. The most recent media players come equipped with the capability of working as IP streaming servers which connect 4K UHD content directly to demonstration screens or video walls. This sort of display that easily scales larger than life is useful for training, entertaining, teaching, and promoting services and products in a fun, immersive manner.
Enhanced Mixed-Media Experiences
Digital marketers and advertisers often need strategies to enhance content relevance, and using a content principle referred to as sticky is a reliable technique that meets this requirement. Considering this for digital signage, media players play a substantial role by enabling widgets which source useful information that is often location specific, or event specific, or whatever is applicable at a particular time and place. By way of instance, when used at a ski resort, an electronic signal placed near a lift queue provides riders specific weather conditions in the summit. Or, in a comfortable and cozy pub, an onscreen reminder may pop-up which lets everyone know their favorite craft brew is half-price between 3-6 PM. Such tacky onscreen presentations provide better communication by being relevant to the viewers. While looking for digital signage media players, search out devices that encourage widget or program technology.
Cloud-Based Deployment and Security
Up till recently, swapping SD Cards memory on digital signage media players was the most frequent technology for upgrading media playlists. SD cards are relatively inexpensive, are easy to replicate for several places, and are dependable. Unfortunately, updating media players by swapping SD cards does not gain a whole lot more usability than sending around VHS tapes just like we did 20 years back. Today, there’s a far better method available. The top digital signage media players utilize ubiquitous cloud technology that provides secure, effective, instantaneous, and scalable deployment.